The Power of Qualitative Research

Système International d’Unités or International System of Units is a international decimal system of weights and measures derived from and an extension of the metric system of units. The SI unit is widely used system of measurement but why it is used? SI was founded in 1960 by the 11th Conference on Weights and Measures (CGPM, Conférence Générale des Poids et Mesures). CGPM is an international authority that regulates and improves the International System of Units Before, people have many varieties of measuring something. For example cubit, Egyptians used cubit to build a pyramid. Defined by the distance from the tip of the index finger to the middle of the elbow. Given that the advancement of science and technology, it resulted in a chaotic manner. Scientist now have to work on a standardized units of measurement for them to satisfy their needs. There are seven fundamental units. For length , the meter is defined as the distance traveled by light in vacuum 1 / 299,792,458 se...

Definitely we all want quality over quantity, we want the features of an item like the texture, detail, and materials that was used to create it. For example we want a branded item rather than buying ten unbranded item in the same amount of price. In research, both quantity and quality is important. Quantitative research gives us numerical data, they are very good at conveying a concise summary of a lot of things. But of course there is a downfall in quantitative research, it is not enough to solve problems especially when we are dealing with societal problems. “Statistics can give you an overview of what is happening, but they can’t tell you why. To really understand the behaviour and decisions of an individual, or a group of actors, we need to get an in-depth knowledge: one data point in a distribution isn’t going to be enough power.“ (Quirkos.com November 2013) And this is how qualitative research is born in order to supplement a complicated question that math can’t sol...